Social channels were not a meaningful source of direct traffic and sales. Till 2013, social channels contributed only 1.55% of all traffic to some of the top eCommerce sites on the web. They were commonly regarded as a means of promoting products, but not necessarily the force that drives conversions...
We all know the old saying “a picture is worth a thousand words.” Well, today a good marketing video can be worth thousands of dollars – to your business, that is. With faster-running laptops, wireless technology, and amazing recording devices, video nowadays looks and sounds better online than ever before....
Your Twitter experience can be made exponentially better by utilizing some terrific applications that will help you network more effectively, organize tweets, and get creative with your Twitter social media marketing strategy. In this article, we will talk about applications that make using photos and videos a snap. To get...
People feel a natural need to hook up and increase their relationships. There is an in-depth based need among human beings to share. Social interaction is imperative in culture and in trade. In this world of fragile relationships and difficult dealings, accessible and feasible techniques are needed so that we...
Founded in 2003, many credit LinkedIn (linkedin.com) for getting the 35- to 65-year-old demographic of professionals comfortable with networking and sharing information online. After all, this age group didn’t grow up with MySpace and Facebook and certainly didn’t get to use computers in elementary school. LinkedIn is not the new...
Connecting through the social media gives powerful tools to smaller, independent businesses. Companies can reach established customers and attract new clients, find out what trends are hot, and promote engagement with their websites. I have discovered that websites like Facebook and Twitter open up tremendous possibilities for referrals without spending...
Formulating the social media strategy for any business involves answering quite a few ‘whys’, ‘hows’, ‘whats’ etc. This article explores the intermediate decisions to be taken by a firm in its social media journey right from conceptualization of entry to launch. Customers are bombarded with messages from various newspapers, TV...