Selling is the most important element of any business and ranges from selling online products to selling groceries. The success of any business depends on a strong, unique selling point and the correct attitude to sell. You might be a freelancer or a salaried employee; you cannot avoid selling, as...
Marketing has taken more evolutionary leaps in the past two years then it has in the time since cave men adorned their spears and clubs with rocks and bones to differentiate their awesome possessions. Throughout the history of marketing and advertising, there have been a couple of commonalities: The first...
Before you read any further, answer this simple question. As a designer, who do you design your work for? Your client, your company, your customers or for yourself? I am sure different designers will have different answers. And this goes out for other professions too, e.g writing, teaching, playing music...
Email marketing is one of the really successful techniques currently used in the marketing world. It has become one of the most popular techniques in recent years and is an indispensable part of online marketing. Sending mails keeps your site active among your audience and increases visits and clicks on...
Many businesses implement the use of email marketing in tandem with their overall marketing strategy. From e-commerce sites to brick and mortar stores, large or small, business all around are engaging in email marketing to increase sales. Statistics don’t lie, 88% of B2C firms currently use email marketing and another...
Copywriting refers to the use of written copy to promote a business or entity. The ultimate purpose of copywriting is to expand the client base of a business. Multinationals and businesses are now promoting themselves globally, with a worldwide audience at their disposal, which has led to an unprecedented rise...
Promotion of a business is as important as the business itself, there is a huge marketing industry whose business is to advertise and promote different businesses, commodities and services. Pepsi spends 80% of its revenues on promotion of its products. There are many examples where the cost of manufacturing a...