In the world of technology, the design is one of the significant aspects that most companies genuinely care about.
This is a fact that’s especially true when it comes to software, where you find companies increasing their rates of hiring software designers. However, as much as this is true, it’s important to note that technological trends are currently changing. One of the significant effects of this is the various roles that designers previously had also undergone significant changes.
Someone has said, “A picture speaks a thousand words”. This fact was never more true for anyone else, but for graphic designers. Graphic design is a process of communicating with your target customer using tools like typography, photography and illustration.
Common uses of graphic design can be found in corporate designs in the form of logos and branding, editorial design for magazines, newspapers and books, environmental design, communication design, product packaging and signage. It also includes advertising and web designing.
Logo is "a graphic mark, emblem, or symbol used to aid and promote public recognition." That’s its main job, “Public Recognition.” It's a visual shortcut targeting our brains to remember what the brand is all about.
When I see a Nike swoosh, I think of athletic performance. When I see a McDonald's logo, I crave for burger and fries. That white "f" on blue background triggers me to click on it and check my Facebook feed.
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Сreating a great landing page is not as easy as you may think. This is especially topical for the web design as the users tend to have their expectations from the technology increased. The rules in this industry are very dynamic, and you as a designer need to keep up with these adjustments.
As you’ve already understood, mobile landing page design is a very tricky piece of work. What is a landing page anyway?
‘A picture is worth a thousand words.’
Most often pictures convey what they have to say. However, an image with text makes a stronger impact.
Typography acts as a companion to your graphics. Typography is not just picking a random font and a point size from the drop-down menu of your editing software. It is a specialized field in graphic designing. It is the art and technique of arranging type. It is one of the important skills which can differentiate you from rest of the designers if you know how to use it.