Branding is the most important part of every business. The success of most businesses relies largely on the popularity of the brands. People remember a brand and follow it, which gives impetus and growth to the business. The goal of every startup is to build a brand name and to maintain it. Therefore, branding is the core objective of every business.
However, in the professional world one should realize that besides the company, business, and industry, every individual is an asset, and popular assets are brands everyone knows. An individual has his/her own identity, which is separate from the business, and the more popular an individual is, the more he or she is recognized and rewarded. Therefore, branding yourself helps you to become popular among your business circle and helps your work become recognized. For a freelancer, branding is much more important. This is because freelancers work in their own comfort zone and their communication with people is restricted. In such cases you need to take more care branding yourself so you are popular with your clients.
Have you ever had the experience of spending a couple of days consulting with a potential client, gave him everything he wanted, only to lose him to another provider simply because of price?
Yet you know competing on price is a losing strategy. For one, you only have 24 hours in a day - how much lower can you charge before you go below the poverty line? And how can you even compete with the thousands of other providers from Asia, who are willing to work for a tenth of what you are asking for?
Well, that’s where marketing comes in. The answer is simple, really: build your brand, position yourself right and ask for the money.
In a recent study, Facebook was hailed as the most-used social networking site around the world. Facebook is the world’s largest social network, with more than 900 million users. Facebook’s latest valuation just reached over $100 billion. Facebook's profits dipped from a year ago but revenue increased to $1.06 billion.
![How Much Are You Worth to Facebook [Infographic]](https://i1.wp.com/www.instantshift.com/assets/uploads/2012/06/your-worth-to-facebook-front.jpg "How Much Are You Worth to Facebook [Infographic]")
Facebook is one of the top two websites in every country except China and it's value increasing day by day. For a simple guy there are many question which comes in mind like how they making so much money? Who is responsible for making them rich? How much are you worth to Facebook?
As you’ve already seen in our previous posts about Single Page Website Designs that showcasing your work in single page design is a hot trend now days. It's kind of ironic to see what designers can do with single pages as modern age designers love to experiment with things and observe how people interact with their work. Even though this is not a common trend to follow but still as the new design styles come up, and as more and more designers notice them and make use of them in their work, this kind of trends emerge.
In this presentation, you’ll find a variety of highly-creative, beautiful and most importantly inspirational designs which is following the same trend of single page designs.
I recently received a call from a young designer who I met when she was in art school. I reviewed her portfolio and several years later at a local graphic design group meeting, she reintroduced herself and thanked me for being kind and helpful in that review. She became an avid reader of my articles on the design business and while telling me on that phone call about a job from hell, she said she needed to "borrow (my) bastardness."
Apparently she thought I was tough in client negotiations and thought she was being too timid with a no-win situation from which she needed to expel herself. I laughed and told her it wasn’t that I was a bastard to clients – I just knew how to face difficult situations.
There's no manual for the real world. College can be some of the best years of your life, or maybe when you were in college, you probably felt like it was never going to end. You felt untouchable, invincible, that you could do anything you wanted, but what happens after graduation? With the tough economy, increased costs of living and outsourcing of jobs, what’s a recent graduate can do?
![Life After Graduation [Infographic]](https://i1.wp.com/www.instantshift.com/assets/uploads/2012/06/life-after-graduation.jpg "Life After Graduation [Infographic]")
Graduating and taking your first steps into the “real world” is often a very scary experience. The good news is that despite the continued economic crisis, most college graduates are successful in finding work. While many continue to pursue the traditional positions aligned with their degrees, others are finding jobs in less conventional avenues.