Customer acquisition is exciting. Marketers and ecommerce entrepreneurs may even experience a honeymoon phase during periods of strong acquisition. “Look at all these new customers!” you think. “Our online store has a chance to impress all these first-time shoppers.” However, in your excitement, it’s important to remember customer retention. Why?...
Extra cash is essential and beneficial for a rainy day, vacation or an unexpected expense. Financial institutes suggest having an emergency fund to cover anywhere between three to nine months of expenses. But according to MarketWatch, nearly 62% of Americans have under $1,000 in their savings account while 20% don’t...
Just like any other software, mobile apps must be thoroughly tested before their release to ensure everything is working the exact same way it was intended. While mobile app testing is already a lengthy and cumbersome process, the everyday introduction of new handheld mobile devices, operating system versions, and app...
Mobile apps that are quite simple to navigate and operate might lead many to assume that it took almost no time and capital to build them, which cannot be further from the truth. A mobile app that improves accessibility, enhances customer engagement, improves brand recognition and value proposition, and presents...
Unfortunately, distributed denial of service (DDoS) attacks are becoming increasingly common among websites across the globe. These attacks can lead to massive downtime and outages, in addition to access challenges and other serious problems. And contrary to what some people may believe, sites of any size can be brought down...