We all know PayPal. We use it almost by default. But did you know that PayPal didn’t even start the way it’s positioned today? Instead, it started out as a company called Confinity that “beamed” cash between hand-held devices like PDAs. Nokia started out with boots, cables, consumer electronics, robotics,...
Social media has taken over. It is no secret that every day more and more organizations are using social marketing to boost their marketing strategies. The last decade and a half have introduced a plethora of terminologies in marketing lexicon – blogs, tweets, status updates, social media strategies and keywords,...