Author: Simon Abramovitch

Simon Abramovitch is the former Social Media Director at NVI, Canada’s largest search engine marketing firm. He is currently a senior SEO, maintaining close ties to NVI’s dedicated social media department.

8 Lessons to Learn from Past Social Media Debacles

Posted in Articles |  9 Comments July 18th, 2011 By 9 Comments
8 Lessons to Learn from Past Social Media Debacles

In many ways, social media represents a dangerous space. Customers have an easy means by which to share negative stories with millions of people and companies now have to communicate back, often publicly too. Customers themselves are appearing in brand spaces, and companies have to let them. In this process,...