Author: Saher Naseem

The Entrepreneur’s Guide to Dealing with a PR Disaster

The Entrepreneur’s Guide to Dealing with a PR Disaster

As an entrepreneur, you never intend to displease your customers, but sometimes, bad publicity is predictable. If you behave responsibly, you can always overcome the risk of an unexpected brand image disaster. In the age of information technology, bad publicity can reach millions of users before you can post a...