Author: Richard Haasnoot
This is another in a series of articles written from the perspective of someone who was a major graphic design client for more than 25 years at major companies before starting their own graphic design company. My time at these major companies was spent in marketing where there were multimillion-dollar...
This article is the second in series of articles on how better understanding your clients. With this series of articles, I hope that by better understanding the client’s business decision-making process that you can increase your profitability. Graphic designers often view client-conducted research as a black box decision-maker. In many...
This is the first in a series of articles on how better understanding your clients can produce better profits for you. Whether it is a large business like Procter & Gamble or one of the millions of small businesses, one need stands above all other business needs – PROFIT.