Author: Kristen Gramigna

Kristen Gramigna is Chief Marketing Officer for BluePay, a payment processer that helps all types of businesses, including design firms, accept payments with iPads and other mobile devices. She brings more than 15 years of experience in the bankcard industry in direct sales, sales management, and marketing to the company and also serves on its Board of Directors.

Being Honest With Yourself When Pricing Services

Posted in Articles |  5 Comments September 15th, 2014 By 5 Comments
Being Honest With Yourself When Pricing Services

Pricing your services as an independent creative can be a much more complex issue than assessing a rate based on what your competition charges and offers, the current state of the economy, or by determining a rate from a salary you once commanded as a full-time employee. Though “It’s not...

A Guide to Bridging the Gap Between Marketers and Designers

Posted in Articles |  2 Comments May 22nd, 2014 By 2 Comments
A Guide to Bridging the Gap Between Marketers and Designers

It doesn’t matter if you’re a freelancer or a staff designer; sooner or later, you will be working with the marketing team. On one hand, this is good news: you share a lot in common with the marketers. You both have the same goals of turning viewers and visitors into...