QR Codes are the latest cutting edge technique for linking the consumer of a traditional product to the digital world. They are a new way of spreading messages, improved by all those advantages and flexibility which Internet can offer. QR codes work in a variety of ways, including pointing people...
Nowadays Graphic Designers work globally in many different Countries. The designer should visually communicate symbols and colors. These elements are part of our social everyday life and come together with a various range of meanings which are different for each culture.This makes obvious how much the study of the cross-cultural...
Inspiration and creativity always follow recognizable patterns which come from culture and social trends to be effective. To works well design has to consider not just the single element but how the totality is perceived. That’s how we can define the Gestalt Theory, a matter of perception. Visual elements are...
When you create a color swatch with Illustrator you may need to know some easy settings which the software proposes. Particularly the difference between Spot Color and Process Color is really important for a good printing result. Moreover, properly choosing the type of color between these greatly affect the final...
Some years ago, a famous adventure game titled Monkey Island (The Secret of Monkey Island, LucasArt 1990, someone else could remember Guybrush Treepwood the mighty pirate?) after the credits of the game clearly said “Now turn off your computer and go to sleep!”. In that case the authors joke about...