Author: Betty White

How Comments on Your Blog Can Impact Search Rankings

How Comments on Your Blog Can Impact Search Rankings

Blog comments have long held a very prominent position in Search Engine Optimization (SEO) debates. For anyone familiar with the subject, it should be relatively easy to see why. Back in 2005, Google introduced the “nofollow” tag as a partial response to comment spam. Today, Google’s PageRank draws attention to...

Best Practices for Internal Linking in WordPress

Best Practices for Internal Linking in WordPress

Search engine optimization is a complex process that includes many different practices, not all of which are easy to master. But if you want to improve your search engine rankings and grow your website, you need to know the basics. One of those basics is the practice of internal linking...

Do Headings Really Impact Rankings?

Do Headings Really Impact Rankings?

When it comes to search engine optimization, the process of ensuring your site receives the best possible ranking is often painstaking. Indeed, there are practically countless details to keep track of, and even the seemingly least essential website elements are a topic of debate among experts. For instance — do...

The Flaws in Blindly Following Yoast Guidelines

The Flaws in Blindly Following Yoast Guidelines

If you have been using WordPress for a while now and you care about SEO (search engine optimization), then you have almost certainly heard of Yoast. This is a very user-friendly and convenient-to-use WordPress plugin. It is designed to optimize both the “readability” of your article, and its SEO. Yoast...