Adam Enfroy is a content marketing and SEO consultant and manages partnerships at BigCommerce. With 10+ years of digital marketing experience, he's passionate about leveraging the right software, content, and strategic partnerships to scale digital growth. Adam lives in Austin, TX and writes about how to make money online and blog like a CEO at adamenfroy.com.
As marketers, we have a habit of getting obsessed with metrics. How many clicks did this article get? How many leads did we capture with that form? Which headline A/B tested better?