Page speed insight has a major role in uplifting the position of your website. The website owner should always maintain the best balance between the speed of the page and the experience of the user.

Today, user experience is a crucial part of ranking the website. So, while running a website you should check out all user-related fields and ensure that everything is working properly without any delay.

In case, you find any issues over there, then clear it at the earliest.

For knowing the role of page speed in ranking the website, many studies were conducted all over the world. With these studies, they analyzed that the average load speed of a page is one of the main factors for ranking at the top.

All the websites ranking at the top ten are having a proper loading speed in both the mobile and PC. These top-ranking websites are mostly well-optimized and specially designed by the developers for grabbing a better speed.

Also, the studies revealed that many websites appearing at the third or fourth page are not having a required page speed. If the loading speed is low for a website, then there is a chance of bounce rates getting higher.

Sometimes your website will be ranking at the top ten results. But, when more number of users bounces from your site, then it automatically reduces the ranking.

The average loading speed of most sites is more than eight seconds and the tech-related websites are nearly twelve seconds.

Having a speed below three seconds can help you to obtain huge traffic and more revenue. Then, think about the reasons that make your website load slowly?

Images that are having a bulk size and poorly developed coding are the most common reasons for reducing the site speed.

As low page speed may kill the conversions, it is necessary to resolve it at the earliest.

The size of the page can also bring variations in the loading speed.

It is always good to have the page size below 500KB for loading quickly.

But, most of the websites are crossing this limit by including bulky images and other content.

How To Examine Your Website

At many times, the website will be having some unseen issues that you cannot identify with a naked eye. So, you can approach a person who is technically suitable to assist you.

Getting a 100% score on the page speed insight tool is not an easy game.

To know the loading speed, open Page speed insight, and provide the URL of your website over there.

Click on the ANALYZE button to examine the page speed of your webpage. After testing, the insight will give you a score depending on the speed of your website.

Also, the report tells you everything about the website and gives some suggestions for increasing the page speed.

By considering these suggestions itself, you can increase the page speed. A score above 90 implies that your website is having proper speed.

At the same time, the score below 49 results in the website is having a very poor loading speed. For scoring 100% in the page speed insight tool, you need to even take care of each and every element.

The loading speed of your website on a mobile device can be analyzed through page speed insight. But, Google has recently introduced a more accurate version for testing the mobile loading speed.

You can open Test My Speed and enter the domain over there to get the result.

As it is specially designed for mobile devices, you may receive more accurate results.

The most recommended loading speed for a website is three seconds or below.

If you are having a page speed below three seconds, then automatically the bounce rate decreases which results in bringing more visitors and better revenue.

Here are some of the factors that you should consider for grabbing a score of 100/100 in page speed insights.

Ideas To Improve Loading Speed

The factors discussed below are the most common reasons on which many websites have low loading speed.

1. Remove Bulk Sized Images

As discussed, bulky images have a big role in reducing the page speed. You can either replace the bulky images with some low sized images or compress the current images using any tools.

With the help of some compression tools, you can reduce more than 50% of the image size without a huge loss in the quality. In case you are using WordPress, then it is better to install any plugins for optimizing the images. So that you can save time.

Also, you must know the display size of the image for your website. Thus you can crop the images as per your display size and compress the image file for fast loading.

Sometimes there comes a situation where you don’t see any bulk-sized images on the website.

Here, you should crosscheck all the images and resize the image file that is comparatively larger when compared to other ones.

Smush is an award-winning image optimizer for performing all the major image optimizations. As you can smush a number of images simultaneously, it is an apt tool for image optimization. Apart from Smush, there are also some other tools that you can use to compress the images.

You can choose any of them as per your preference and needs.

If you are a person who doesn’t like using plugins, then opt for any free image compression tools available in the market. Always know the importance of image optimization and make sure that you are not lacking the speed due to bulky images.

2. Minification

Minification implies reducing the unwanted or duplicated data from the back end of your website. It may be removing the used codes, formatting, or fixing the current coding.

If possible you can even shorten the code and reduce the space.

As said in image optimization, we are also having plugins for minification. HTML Minify is a popular plugin for compressing HTML output and improving performance.

You can also optimize the HTML, CSS, and JavaScript code using the Autoptimize plugin.

The greatest benefit of the plugin is that it recommends the action that you need to take for minifying the code. If you are not good at the technical part, it is better to install any minifying plugin and select the actions that they recommend.

While testing your loading speed in page speed insight, most probably you may get a suggestion to minify the coding part.

Google is recommending this practice as removing the unwanted codes from your website can reduce the loading speed.

Compressing the coding part of your website is as important as compressing the images.

3. Increase Your Mobile Speed

Today, most of the Google searches are carried out on mobile devices. So, Google is considering mobile optimization and loading speed as a major part of ranking the website.

Google rewards mobile responsive websites by uplifting their rankings to the top.

Page speed insight separately shows the loading speed of your website on mobile devices. Try to hide the desktop site elements, text boxes, high-resolution images, and other factors that are not necessary for the mobile screen.

AMP (Accelerated Mobile Pages) is a project created by Google to increase the mobile pages load quickly. It removes many unwanted contents and makes the page load instantly.

While browsing on the internet you may have clicked on an AMP-based article. They will AMP badging below the link.

As they are not having more formatting, it loads at the earliest and provides the data that the user needs.

Actually, it is a customized version of the actual site which helps the user to read multiple stories without coming out of the site.

Nowadays, a wide number of firms are using the benefits of AMP services. AMP has also raised the CTR of organic results along with an increase of 50% conversion.

Especially, there was a huge growth of CTR on ads after the arrival of AMP.

As AMP can increase the conversion and page speed, you can grab a better score on page speed insights. AMP for WP is a well-known plugin that adds Accelerated Mobile Pages function to your website.

By installing the plugin, your users can instantly load the page.

As AMP is a proven method to increase page speed, you can blindly include it on your website and see the changes in the page speed. It can even help to have a page speed below one second.

Due to these reasons, more companies are making use of the AMP service.

4. Browser Caching

Using browser caching you can create a huge difference on the page speed. Also, a little effort is required for bringing the difference. Collecting all the resources for loading your website is a big task.

While opening the website, all the data should be opened one by one along with the massive codes. When someone opens your website, this process is carried out. As it involves a number of tasks, it may take some time to load the site. That is why browser caching has a role over here. Browser caching functions on remembering the data that were previously used. So, you don’t have to reload the resources and repeat the process.

If a person visits a new website, then the data like headers, footers, and logos will be saved to the caches. This process will surely increase the page speed of your website and help the users to load it instantly. You can easily implement it without any coding background.

W3 total cache is a popular plugin with more than one million active installations. It can make better user experience and offers a reduced load time.

Besides that, you can minify the CSS, HTML, and JavaScript using this plugin.

A Few Final Words

You might have spent a number of days, months, or even years building your website. So, it must always be at the top position without any imperfections.

Sometimes your website will be well-arranged with the images, contents, and so on. But, if it is not having an efficient page speed, then the bounce rate increases and conversion decreases.

As Google is trying to offer the users a better user experience, your website may decrease the ranking due to the low page speed. Therefore, it is important to have a score of 100/100 on page speed insights. As we discussed, it is very difficult to grab the score.

But, with proper dedication and by following these strategies, you can achieve this score one day.

Firstly, prepare an auditing report for your website by pointing out all the major and minor issues related to the load time. Start fixing all the problems related to the load time one by one and keep testing the page speed after each action.

If you are having an aim to score 100/100 for the page speed, then proper planning and exact execution of the plan are crucial factors in order to achieve the target. Having a 100% page score can make the website user friendly and bring it to the next level.