If you think typography is all about making simple words look attractive, think again. In the online world, Typography has a direct impact on user experience and conversions.

Making better use of written words to capture attention is what typography is all about. In simple words, it is the visual content of written words.

For an artist, Typography gives room to be creative. However, this art requires you to arrange letters and texts in a way that makes your work clear, legible, and appealing to the reader in terms of aesthetics.

To give your text the facelift that it deserves, you need to know about some top typography trends. These typography trends are the answers to some key questions for technology and visuals concerning the use of type.

For example, Typography professionals like to make use of typefaces that are not so elaborate. Then, combine that with gradients, as well as cutouts and bold colors, to make the lettering stand out. They can also add customizations that make their work more unique.

There are many ways to create a fresh look using typography. Let us take a look at the top 7 trends for 2020 in the world of typography.

1. Color fonts & type

In typography, colored fonts are a class of their own. You will find them virtually everywhere. Earlier, the use of white and black text used to be more pronounced, but colors have started to make their return lately. Growing immensely in popularity, they can be applied in different projects to create fun. Due to this concept, a lot of projects in typography accommodate colors at a wider level.

When in texts, colors have a unique way of stimulating interest and placing more focus on words. This is because designers are increasingly making use of bright color typography.

With the use of brighter options, it becomes easier to hook the eye. This also creates a platform for designers to send out their messages and draws the interest of users to build brand identity.

(Check out the right fonts that can be used for financial services here.)

2. Rounded Sans Serifs

Being so simple, this trend can be adopted by anyone.

Simple sans serif typefaces can be easily seen in a lot of projects. What we find interesting about this trend is the fact that rounded sans serifs can go with virtually anything. Of all the typefaces that you can think of, rounded sans serifs happen to be one of the most readable.

Many designers make use of medium-thick uniform stroked fonts while using this trend. They have the benefit of sufficient letter-spacing. This typography centers itself around optimum readability. It’s also great because it can be paired with a whole lot of other trends in typography to create a more contemporary look.

3. Stacked Text Blocks

The practice is tilting to become quite smaller in size, but this doesn’t reduce how much weight it can carry. Designers use multiple text lines to create a weighted message that carries many more words.

The trend of using stacked text blocks is worth noting since it indicates the evolution of communication. Efforts are being made to promote more communication with users rather than expecting that someone can be enticed to engage simply with one word.

If you can present information in a way that engages the user visually, it could be more effective in promoting user engagement. This kind of typography not only adds to a website’s general aesthetics but helps users in text scanning.

There are some key considerations associated with this trend of stacking multiple lines of text. It is essential to:

• Come up with a typeface that one can easily read even if you use more letters.
• Find a typeface that has the right line spacing to ensure that copy breaks make sense.
• Choose a typeface that guarantees that the viewers can easily distinguish lines.

You can find more information on this on forums discussing trends on website graphics and technology questions and answers online.

Text stacking should be such that the flow from one line to another is unique and logical. The reading pattern should be obvious and enable users to go from one line to another in the copy before they divert their attention to other aspects of your design.

Challenges seem to arise when it comes to ease of reading, as well as line breaks. Based on this, the designer then creates greater control by stacking the text on one area of the screen. This is a great way to build harmony between other visuals and the text element. Balance now becomes asymmetrical and appears great to the eyes of the viewer.

4. Layering with other elements

Text elements are made to be a bit separated from other components in many projects. This idea is now evolving, and it is great to see designers allowing overlap between text and other elements. What you get in the end are great results that help users to keep their attention fixed on words a lot more.

One of the most popular ways, this trend in typography is used in practice involves boxed images being overlapped by text elements. But some designers are now taking the game even farther by merging typography with the image. For example, they can make it look like the person in the image walks into the words.

In print design, this technique is more commonly used and is relatively easier to implement. It helps to create a display that looks stunning. To get it right, the image needs to be right, and the designer must make sure that each letter is readable.

5. “Undersized” Hero Type

While we may not say that text is generally going back to being small, the new trend is that website hero images no longer have text and headlines that take on an oversized feel. Formerly, this was responsible for overwhelming some designs. It is like a breath of fresh air to have a hero area with undersized typography.

The new trending type sizes usually fall somewhere between 50-80 points. They are small enough to have some lines of text. Making your typography work to look smaller isn’t that difficult. All you have to do is make sure that you use a font that is easy to read. Your choice of fonts should also have lots of spacing. Including excessive text is one of the mistakes that most designers make due to the small size but do not fall into that trap.

One of the key questions for technology and trends in website designing is why topography is trending towards becoming smaller. The reason is that such sizes can be scaled easily. It’s also simple to come up with unified experiences regardless of the device. Many typography issues can be solved if you reduce the size a little. It also helps to keep text readable while promoting great aesthetics.

6. Cutouts & Overlays

The interesting thing about Cutouts and Overlays is that they build a significant visual interest. Moreover, creating them can be fun. If you want your design not to look too flat, make use of layered effects. And you can do that with the help of typography.

When we talk about the trend of cutouts and overlays, it simply refers to those text elements that are without color fill. If you make use of a cutout, it gives anything placed in the background layer the chance to be visible through the type design.

In the case of an overlay, what you have most times is a background that has see-through lettering over it. This helps you to view the background even as you read the letters.

These techniques help designers to get users highly interested, and the process of creating there is usually fun-filled. You want to consider using them with large lettering and without the use of too many words.

Ensure that you also make use of a display typeface. Photos and overlays are a great match, but the technique also works well with video backgrounds and texture. All you have to do is steer clear of excessive design effects to avoid the user to get overwhelmed with the technique.

7. Animated Typography

Also known as Kinetic typography, Animated typography is another top trend designers will embrace in 2020. Many design projects today are making use of mobile lettering. Sometimes, the lettering can shift or can be affected by hover states. What you receive from these techniques is a user experience that is richer and more interactive.

In the process of animating text, users need to be your priority. You must visualize how they will read and process the information at the exact places. Mobile devices are not yet compatible with some animated elements. It is for this reason that animation should be done in such a manner that no matter how incompatible the animation is, the message remains clear.

To do this the right way, it is important to make use of easy-to-read and crystalline lettering. The animation can be set to play while interacting with the user, or after a delay. This could invoke a sense of surprise mixed with delight that might keep the reader engaged for longer.

As an important note, don’t forget to put speed into consideration when dealing with animated typography. The message will not stand out if you create fast-moving text. Even the slow-moving text is worse because users may not have the patience to stick around. The chances are that they may abandon the site way before the real content shows up. Test your users to identify what speed works best.

Watch: Kinetic typography video by animator/director Gary Motion.

Typography is Important – Here’s why

Typography is primarily making adjustments to design text to come up with highly compelling content. Typography helps to make the appearance look cool while ensuring that the content has lots of aesthetic value. The role of this art cannot be underestimated as it helps to give your work its overall tone. Typography also guarantees that users will get a pleasant reading experience.

In a nutshell, there are many reasons why topography is important and should be considered a priority.

• Typography keeps your audience engaged: When you use typography the right way, you can easily attract readers and keep them hooked for longer. This means that you need to get creative to come up with interesting content. Start by making sure that the captivating texts are highlighted. Using typography effectively can help you to come up with highly attractive text.
• Typography helps to create the right message: Depending on the purpose of the content you’re creating, typography can help you come up with the right typeface, fonts, and style to suit your message.
• Typography helps to build a hierarchy of information: When we talk about information hierarchy, we refer to text categorization inside content. It involves the use of different font and size types to set some texts apart from the others. This is done according to their level of importance. Typography helps you achieve this and lets your audience determine where to focus their attention more.

The people who go through your stuff are not concerned so much about graphics. They are mostly fixated on the textual content for one reason –The majority of information they need is contained in the texts. This means you need to ensure that there is a balance between text and graphics when creating content. All this makes the typography of higher value.

To learn more about Typography, go through the answers of some key questions for technology and website design tips and tricks available at popular platforms like Quora and Discuss. Take note of these trends and find what works best for you and make the most of it.