Artificial intelligence is often called a disruptive technology for a good reason. It offers countless advantages for developers and designers, allowing companies to use innovative solutions and changing the IT industry as we know it.

However, AI-powered tools require companies to have experts familiar with this technology. Therefore, creating AI web applications remains a challenge for many organizations.

Fortunately, big companies like Google and Facebook already have AI toolkits that can help companies adopt artificial intelligence and machine learning in web development. There are many ready-to-use plugins that include machine learning and natural language processing, so small enterprises can quickly integrate AI in their web applications.

Today, developers may not even need to code in AI language to use artificial intelligence in their work. They can just work with various API tools, taking advantage of this technology with no need to take additional training. This is one of the reasons why AI finds its application in different industries.

The Development of Artificial Intelligence

The main reason why AI is so popular is that it enables machines to perform tasks that used to be associated with manual labor. Machine learning and deep learning enable computers to analyze data more effectively than ever, learning from their previous experience and making complex decisions. Natural language processing is another area of development that is especially important, as it requires computers to process massive amounts of data and to recognize patterns in data.

Artificial intelligence and machine learning are terms that are often used together. The difference between these two terms is that machine learning is a subset of AI. AI is a general term that refers to different software solutions associated with machine learning and natural language processing. Machine learning is a technology that includes various algorithms that allow machines to learn from data. When a machine performs the same task over and over again, it can evaluate results obtained by using different methods and determine which method is the most effective, choosing it next time.

Machine learning and artificial intelligence, in general, are technologies that develop at a rapid pace. One of the best examples of what AI is capable of is the popularity of chatbots. Many companies don’t need to hire dozens of employees for their support services because they can simply use a chatbot. Robots can already answer questions and provide timely assistance. Of course, businesses still have to hire writers to create web content. Robots still have difficulties with understanding the context but they can deal with easier tasks that don’t require creativity. Machine learning and AI have a big impact on different industries so there’s no surprise that these technologies become the most discussed topics in development and design.

The Advantages of Artificial Intelligence

Some people, especially those who are new to AI, think that AI is automation technology. AI is indeed used in many automation applications, but terms “automation” and “artificial intelligence” are not interchangeable. The thing is that automation requires machines to work with massive amounts of data, and that’s where AI comes in handy. AI can be used for different tasks that require precise analysis of data. Obviously, AI also doesn’t get tired and its productivity doesn’t decline with time so AI-powered automation solutions often turn out to be much more effective than manual labor.

AI can also boost the capabilities of applications and products. Thanks to AI, now we have various smart machines that can make simple decisions, with no need to be controlled by a human operator. Automation enables businesses to streamline many important processes. AI has also taken image classification and object recognition to the next level, enabling developers to come up with completely new types of software that would be impossible to create just a few years ago.

Artificial Intelligence in Web Development and Design

Thanks to machine learning, AI applications can assist web development companies with coding and security issues. AI is also used in UX design and quality analysis. Many companies that want to try innovative solutions choose AI-powered software for test integration and security issues. There are also many AI solutions that help not only improve user experience but also increase user retention.

Many developers and designers who just start to familiarize themselves with the concept of AI are surprised when they hear that AI helps improve site performance. The truth is that there are many kinds of AI-powered software that can deal with different development tasks. For example, AI tools can help you check the way your website responds to different types of devices or different operating systems. These are just the most common reasons why companies invest in AI-powered applications and tools. No matter what you work on or what tasks you need help with, the chances are that you will find an AI solution that meets your objectives.

Many well-known companies have been working on AI algorithms for a long time in order to develop solutions that will help design websites. There are AI assistants that can make useful suggestions on how you can improve your branding, content, or layout. Many such tools work in real-time so designers can make the designing process much more efficient thanks to fast decision-making.

The advantages of AI for decision-making are just one of many examples of how this technology can help web designers. There are also numerous automation solutions that help designers forget about many time-consuming tasks, being able to focus on creativity and innovation. AI can even help developers write code so that they can save a lot of time and effort. Therefore, AI increases the overall efficiency of design and development.

How AI Improves User Experience

The most common example of AI improving user experience is the use of chatbots. Chatbots have proven to boost user engagement and experience. First of all, chatbots react to users’ questions and requests quickly. You can get help from a chatbot even faster than when dealing with a human assistant. Chatbots are capable of simulating conversations and they can provide users with the necessary information quickly. 62% of American consumers prefer to use chatbots to interact with businesses, and the popularity of chatbots continues to grow.

AI also helps to implement different forms of testing. AI helps determine what devices people use when visiting your website, how long they stay on it and what sections they interact with. You can see what categories of products users prefer and evaluate bounce rates. In addition, AI helps eliminate bias in A/B testing, eliminating the human factor and helping you make decisions based on data only.

Why You Should Use AI in Web Development and Design

Now let’s consider some benefits of using AI in web development and design in more detail. AI has many applications so it can benefit businesses at almost every stage of the development process.

1. Analyzing customer behavior

Machine learning enables store owners and website owners to better understand their customers’ needs and preferences by analyzing their behavior. AI can collect information about their online activity and use it to not only make customized suggestions but also to predict their needs. AI also enables eCommerce businesses to create various filters based on image recognition. So that customers can choose products that meet their requirements.

2. Website development machine

Companies that develop web applications start to use AI algorithms to create websites. The main advantage of such solutions is that they can help developers with decision-making. Such solutions can help address numerous issues associated with content, branding, layout, and design. Real-time suggestions can speed up the design process, which is a reason why the popularity of AI tools quickly grows among web designers.

3. Quality assurance and testing

Web development organizations have to deal with numerous mundane and repetitive tasks. AI algorithms can help you perform repetitive tasks much more efficiently, saving a lot of time and effort. Unlike humans, AI can analyze massive amounts of data quickly, while also minimizing errors.

4. Store experience

Thanks to AI, users can get a personalized store experience. Using AI to analyze customers’ behavior, companies can create websites that boost engagement and take customers’ involvement to the next level.

5. Fast search

Modern internet users want to find the necessary information as fast as possible and they will always choose to search for information in the simplest way. This is a reason why voice search became a strong trend among users. AI can not only use speech recognition to search but also provide information instantly, choosing the most popular results.

6. Machine-centralized research

When it comes to content creation, one of the most important aspects is the relevance of your content and its actual value in terms of facts and useful information. To create valuable content, writers need to read many sources, selecting information that is related to their topic. AI can help content creators by analyzing numerous sources and choosing the information that will provide the most value for the readers.

7. Web design diagnostic

Although most AI-powered solutions focus on improving web design and user experience, they can also work as diagnostic tools. We live in an era when web design trends quickly change. Besides, Google and other search engines constantly improve and introduce new challenges for site owners. The quality of web design becomes one of the most important factors that determine the success of your website.

To make sure that your web design meets the necessary standards, you should run tests. However, the more tests you run, the more modifications you add to the code, which might have a negative impact on the performance of your website. AI tools can evaluate the quality of your design in real-time so that you won’t need to do A/B testing as often as you used to.

8. Self-designing websites

Some innovative organizations, like Wix and Grid, are already working on AI-based solutions that will help create websites in just a few clicks. In the future, AI algorithms will be able to design websites according to the necessary requirements and write code so that developers won’t need to do everything manually. Currently, such solutions can help small organizations that need simple landing pages. However, given the learning capabilities of AI, the development of software capable of designing complex websites is just a question of time.

Wrapping Up

AI is a technology that develops at an extremely rapid pace, offering countless benefits to experts from different areas. Thanks to AI, we can use smart tools that allow us to forget about many repetitive tasks that used to take a lot of time and effort. Chatbots, automation and personalization are just a few trends in web development that appeared because of AI and changed users’ expectations.

AI can improve user experience, minimize errors, and provide real-time assistance. AI-based solutions can help developers and designers at every stage of the development process, allowing companies to create web applications much faster than ever. The benefits of AI for web development and design are obvious so if you don’t use AI solutions, you should start using them now. They offer a significant competitive advantage that is impossible to ignore.