Google “rule of sales” and you’re bound to have a number of results pop up. The 80/20 rule says that 80% of your business revenue comes from 20% of your customers.

For cold-calling, the 30/30/50 rule states that you want at least 30% of people to receive your call or email, 30% to actually respond, and you need 50% of those responses to be conversions.

Another rule is called the 30-1 rule. This rule states that for every 30 people your properly show your product or service to, you can expect one person to make a purchase.

When it comes to website conversions though, that number is even higher with the average conversion rate lying somewhere around 2%.

How can you go about increasing your website’s conversion rate? How do you turn those clicking through into actual customers? Below we’re going to run through five different ways you do just that.

Targeting Your Audience Better

Look, it’d be great if every man, woman, and child wanted to buy your product but that’s just not the case. That’s why you, hopefully, have had a target audience in mind since the very beginning.

The first rule mentioned above, the 80/20 rule, is pretty universal for retail and ecommerce stores. Your current customers are going to drive your business forward. In order to keep bringing them back, you want to target them through various lead magnets.

Lead magnets can be anything, like webinars, email templates, calculators, generators, tutorials, and more. They’re going to pop up on a website or ad to incentivize the visitor into giving their contact information.

That’s why it’s important to think about which lead magnets can work for your audience. If you’re running a real estate website, maybe a mortgage calculator in exchange for their information would help draw in more leads. Once you have a rhythm, you can continue to evolve and optimize your options.

Optimize Your Website

Everyone likes easy. Today, you can find the top 10 hamburger restaurants in your town just as fast as you can find out who was the winning pitcher for the 1973 World Series. People expect things to be fast and simple.

If you’re not sure how fast your website is loading to the average user, check out the Google PageSpeed Insights tool. If you’re experiencing slow loading times, it will give you some helpful tips and suggestions about how to speed it up.

That’s why your website needs to load fast and be optimized for any device, but especially for cell phones.

What’s also just as important is your website design. Statistics show that the average user takes about 1/20th of a second to determine whether or not the website is visually pleasing. If it looks overly complex or messy, chances are people are just going to bounce right off no matter how great your monthly promotion is.

Build Up Your Reviews

No matter what business you’re in, people like reading reviews. Reviews can be broken down into two types: quantitative and qualitative data.

Quantitative data are your rating systems, which could range from number of stars, value between 1-10, or something else that’s easy to read.

Qualitative are your written reviews. Depending on who the consumer is, they’re going to look at one type of those reviews or in some cases, both. Buying decisions can be influenced by both positive and negative reviews. Once again, you’re able to use your current customer base to grow your business and increase your conversion rate.

Have a Great Domain Name

We’ve all been taught that first appearances are important. In the online world, you may not even get a chance to show people what you look like if they don’t click on your domain name.

You want a consumer to be able to have a general idea of what your business does by looking at the domain name. When choosing a domain, make it visible and easy to read. You don’t have to go with the typical “.com” name, but can switch it around to give consumers more clarity.

This will only solidify the connection with your niche and target audience. You’ll also want to build up your SEO and have a great logo as part of your introduction to consumers, but having that great domain name is the first step to success.

Test Your Organic Visitors

With traffic coming in, you’re going to have plenty of different visitors clicking through your page. Those who came there organically usually spend more time on your website, check out more pages, and have a lower bounce rate.

Testing those visitors is a great way to understand their actions and develop your website experience around their actions. If they’re constantly moving to one page, think about changing your overall website design. If their cart abandonment rate is high, try and discover why. Once you start targeting those visitors who stay longer, you’ll start to see your conversion rate improve.