The role of increasing traffic of the website via organic search is vital to eCommerce businesses. Through this tactic, we maximize the visibility and accessibility of our websites, which in turn brings us business growth.

We gain new potential clients with the help of SEO making our business profitable and competitive in today’s digital world. However, in case you fail and make SEO mistakes, you will fall behind your competitors and your website will not have a high rank on the search result pages.

If you want a full-time SEO, to find out which factors affect your website’s ranking and visibility, advanced SEO audits will help you. Thus, making use of positive eCommerce SEO strategies will bring you high profits.

Businesses differ, and the ways people promote them are as well different. However, there are some tactics, which almost all businesses use in order to have success and high profits. Let us have a look at how you can combine your SEO strategies with UX in order to maximize performance, have an advantage and improve your websites.

The Influence of SEO and UX on Each Other

With the development of life, new tactics, as well as ways of interactions, enter the eCommerce business world. People want to get more information and get more personalized experience in their online journey. For this, SEO and UX need to combine their forces and due to well-developed teamwork, they will create an optimized user experience. By working on website framework UX turns website visitors into potential clients. With the fact that it provides a positive experience, UX keeps users loyal to the businesses. Its role is:

• Fulfilling the needs of users;
• Providing positive experience;
• Defining the customer journey to target customers;
• Turning website visitors into potential clients;
• Converting traffics.

Considering all these factors, SEO uses this information for providing the ranking of the website in search engines. Concentrating only one of these tools cannot bring you as many profits as utilizing them together. SEO, in its turn, has an impact on User Experience. How?

Besides optimizing and publishing contents, which drive visitors to your website, keyword research as well is very important in SEO ranking. UX designers use the information what people are searching for to understand their total potential clients. Combining them into one strategy will benefit your customers, your product pages as well as your website.

The Role of User Experience and SEO: Common Goals

Having high profits, devoted and potential customers and building trust are important goals for every business owner. UX and SEO work together for these common goals. The result of it is having high ranking and increasing sales. While SEO focuses on driving more customers to your website, UX is keeping them and promote to come back again. If you find it difficult to implement it yourself, you can always find a trustworthy SEO service that will always help in your ranking. If you have a full understanding of UX principles, you will easily bring them into action. In order to boost your SEO, you need to pay attention to user experience. The target of SEO is search engines, while UX gives priority to the searchers. Both work for a common goal. The integration of these ensures your business success. Here you can find several tactics that you need to take into consideration.

1. Website’s Loading Speed

Fast loading is the key component to a successful UX. It is also one of the most powerful ranking signals. According to studies, people leave the websites, which has a poor page load, and they will not return to the site for the second time. In short, it brings loss of revenue and impacts on your ranking. By optimizing your website and improving its speed can solve this problem. For this, you can:

• Select a dedicated server;
• Compress Images;
• Use a content delivery network;
• Eliminate auto-play multimedia formats.

2. Website’s Navigation

The navigation of your website affects both UX and SEO. By visiting your website, people expect to navigate easily. It can build or ruin the success of your website. Some business owners do not pay proper attention to navigation, considering this a little thing. However, this is the case when it brings a big influence on results. It affects traffic and conversions. Good navigation is important for SEO and users.

3. Getting searcher to click to your website

Bringing new visitors to your website becomes possible with well-developed SEO tools. When you rank higher, generally you get more visitors. However, there are cases when you get more visitors than websites that rank higher. Here is when SEO-UX combination works. For this, three main components play a role. These are:

• URL: This useful navigation tools help users to navigate easily and understand where they are. They give direction and location, so in order to attract your customers by your website and bring them back, you need to have a simple and user-friendly URL.
• Meta Descriptions: Unique Meta description is important to business growth and successful UX. It will bring you many visitors, in case it attracts people’s attention from the first sight. We can say that it gives overall information about the website.
• Meta Tags: These tools help search engines find out about your eCommerce business. Its language should correspond with the keywords. It as well should match the search in order to bring potential clients.

Reasons that SEO and UX Should Work Together

Creating a website, which will combine both SEO and UX principles, will bring many visitors making them potential clients. The smart usage of each tool, which can positively affect any business, is necessary when it comes to online marketing. When UX and SEO work together they promise ‘’result’’ for both the customer and the business owners. With the development of SEO, new tactics enter making the competition more tricky. When technical issues appear SEO data finds them immediately allowing UX specialist to fix them. Each of these actions is powerful signals to Google in order to have a higher rank. UX and SEO need to cooperate for the success of the website. Due to SEO data, UX creates a user experience, and due to website framework, SEO makes key decisions. Through these actions, they manage to implement their common goals building the website, which ensures high benefits. The combination of SEO and UX makes eCommerce products more profitable. Through this action, you manage to:

• Find out what is essential to your customers:
• Discover customer’s needs:
• Face the problems of customers and solve them.

Benefits of Combining SEO and UX for a More Profitable Website

As we have already discussed the importance of both SEO and UX, let us have a look at the benefits of combining these most important tools. Each of these two processes demands much attention to the details. However, if you put much effort into it and become a professional you will surely increase the website’s ranking and will boost sales.

1. Quality Content Focused on the User

Quality content is important for getting much profit. It is the best way to bettering the UX, as well as bringing traffic to your website. Therefore, when you create content you will need to pay attention to your clients. You will as well need to optimize your content in order to be in the first pages of search engines. This is where combining UX and SEO matters, as high-quality content will rank you better.

2. The Usability of the Website

The usability of the website is an important tool. In terms of UX SEO is the process of optimizing a website for the users of search engines. If you find out the goals of searchers and discover their behaviour, you will manage to get a good searcher experience making your website more usable. What is more that helps users to find the information they seek is the website design and SEO?

3. A deeper understanding of Your Audience

Understanding the audience is not possible to do only with the help of SEO. However, the lack of it will bring a waste of resources and will take your paying clients to your competitors. UX will help understand the intents, needs and preferences of your potential buyers. It is important as they guarantee your business success, make decisions about your website and make a purchase.

SEO and UX go hand in hand

As search engines tend to become more human, it becomes a necessity to combine SEO and User Experience for more profitable eCommerce products. These two basics are undoubtedly a great match. Each of them covers one important aspect, so when you bring them together, you will get a chance to solve important issues, that without one or the other you will not manage. Discovering working parallel with each other, you will manage to design and develop a website, which will bring the conversion and traffic you want. When we have a look at the brands. which bring these tactics together, we see a common goal. All these brands impress their customers together with sending signals to search engines about the website’s reputation. The role of UX is becoming more relevant in SEO, and it is as well becoming much more important with the development of new strategies.

Conclusion

When speaking about website ranking, boosting sales and happy clients you can be sure that a good combination of SEO and UX is playing a vital role. It helps to make your products be more profitable and have a business with satisfied clients. When detecting them separately we can say:

• SEO targets search engines and by well-developed tactics bring and by well-developed tactics bring your website to the first pages of them;
• User experience targets the visitors of the websites, having a deep understanding of them.

Each of them is equally important. With the lack of SEO, you will stay out of the competition and people will not find you in search engines. On the other hand, without UX, your website’s SEO will never have success. Combining UX and SEO together may seem a tricky task for a number of business owners; however, if you take into account some guidelines and make use of some tools mixing them with your personal experience you will boost your sales and make your eCommerce product more profitable.