Do you want me to reveal to you the ingenious secret of creating posts which your readers will like?

All popular posts have one thing in common. They change the reader. It does not have to be a big change. But the simple act of reading such materials changes something in the consciousness and behavior of people.

If you wonder how to use this secret in practice, I will show you 5 options.

“Reader, Wake Up!”

Such a post has one goal — to protect the reader from destructive, wrong, or simply inappropriate behavior. You probably know that often we do not even realize what mistakes we make. We just need an outside perspective in order not to leave the right direction. Therefore, “wake up” posts are brutal truths, such a severe love to the reader. They leave bruises (not literally, of course), but they make a person wiser. And most importantly, forced to “open your eyes.”

How to make the most of such posts?

What to tell in the introduction?

Like any difficult conversation, such a post requires your endurance and patience. First, identify what the reader wants and what he or she is currently doing to get what he/she wants. Face it, such actions are justified. Show that you sincerely empathize with their failures.

How to get to the point?

Here it should be noted that the reason for failure is in the wrong approach. Maybe your reader has set the wrong goals, based on incorrect assumptions or taking the wrong steps. But this is not his or her fault! Just no one bothered to point out mistakes to him/her.

What to write?

Highlight the reader’s mistakes. Show why his or her strategy is wrong and give serious arguments. Then suggest alternative options that will bring the desired result.

Specific tactics:

• Show reasonable reasons why the previous approach does not work and a new one is needed
• For each mistake, propose a solution; for each false assumption, propose a refutation with evidence (this is important!)
• Show real-life examples of how your tactic allows succeeding
• Share your experiences in overcoming the same mistakes.

I want to draw your attention: watch the tone. Express support, not conviction. Say something useful, and not just demonstrate how coolly you know how to “solve problems.” Give the reader a hard truth, but add your desire to help him succeed.

How to finish an article?

• Challenge the reader!
• Encourage him or her to abandon his/her delusions and accept the truth, no matter how harsh it may be.
• Remind him or her of his/her ultimate goal, and once again point out that only by changing behavior, it can be achieved.
• Do not be afraid to point out the consequences of inaction.
• Find the right words to motivate the reader to take the first step in a new direction.

What effect will make such a post?

If you do everything right, the “Wake up” post will forever change a person’s beliefs. His or her behavior will change as well.

Post-Catalyst

A post-catalyst should push the reader over the edge (in a good way, of course). Its meaning is to persuade, maybe even shame the reader and thereby motivate him or her to take a step forward. Who needs such posts? They are for people who know what to do but feel some kind of internal barrier.

The effect of the catalyst is on the causes. It destroys them, and in return gives new ones, which help to finally move.

How to get the most out of these posts?

What to tell in the introduction?

Show that you understand the reader’s feelings. Reassure him or her, because sometimes getting stuck like this is normal. Pay attention to some reasons that do not allow to move on.

How to get to the point?

Getting stuck is normal. But note that this is NOT good. Especially if the person really wants to succeed. Therefore, try to reach the reader by showing the global difference between what he thinks he wants and what he does for this or (more likely) does not.

What to write?

Ruthlessly refute all the arguments of the reader, which justify his inaction. Give convincing arguments and examples. Show how easy it is to overcome an obstacle, or indicate why it is not an obstacle at all. Teach them how to progress even under not the most favorable circumstances.

Special tactics:

• Give examples of people who, in the same or even more severe conditions, were able to move forward
• Use humor to indicate inconsistency in the reader’s desires and actions (but without mockery!)
• Show how you can rethink the perception of restrictions (for example: “Don’t have time to write a large-scale post right away? Write 15 minutes each day.”)

Important! Watch the length of the post. Do you want to encourage the reader to action? So go right to the point. If the only simple reading of your post seems too complicated for a person, he or she will continue to remain inactive.

How to finish an article?

Remind the reader that inaction is dangerous. Yes, you should honestly say that not everything comes easy. But do not forget to describe the future, where a person has overcome his or her barriers and achieved the desired result. This necessarily motivates him/her to take the 1st step to start his new path.

What effect does such a post have?

It changes thinking, stimulating the reader to action.

Guide to Action

The guide to action is a post that will give the reader a solution to the problems. How is it different the from catalyst? The catalyst helps the reader, who knows what to do but does not make a step forward. The guide to action saves readers who simply do not know what to do. Their problem is not inaction, but that they cannot find the right solution.

How to get the most out of these posts?

What to tell in the introduction?

Show that you understand the difficulty the reader has encountered. You understand what it is like when frustration and pain intensify, but the problem remains unresolved. Talk about things that the reader has already tried, but got no result.

How to get to the point?

Let the reader know that he or she is not stupid. His or her problem really deserves attention and requires a solution. However, this solution may not be the same for all. But, most importantly, it exists! Build up trust. Show what you can help in this situation.

What to write?

Here you can offer your solution. If it is universal, tell us about it in detail. Be sure to focus on those points that many are missing. If there are several solutions, make sure that you offer an option for each situation, so that the reader can find something for himself/herself.

Recommended tactics:

• Give advice that is easy to follow. It is advisable to offer those solutions that will give quick results and immediately solve at least part of the problem.
• Give specific examples of how someone with a similar problem successfully solved it using the recommended approach.
• Point out potential pitfalls and risks. Take the reader away from the wrong decisions. Do not give tips that are confusing.

Remember the details. Give the reader enough information to get the promised result. If you are not detailed enough in your post, the person will not benefit from it and will feel deceived. I think there is no need to explain how this will affect your reputation.

How to finish an article?

Remind the reader of the pain the problem causes. And tell me that now he has a solution. Here it is. Repeat what he or she should do (follow this instruction, adopt these tips …), and strongly recommend to act.

What effect does such a post have?

It will change the spotlight — from obstacles to action.

Post-navigator

The post-navigator allows the reader to take the first steps towards a big goal. It magically transforms newbies with wide-open eyes to self-confident masters. At this stage, the Guide to action will not help the reader, as he or she does not even anticipate what difficulties he/she may encounter. The catalyst is also not suitable, because the reader has not yet begun to act at all.

How to get the most out of these posts?

What to tell in the introduction?

Be sympathetic. Your reader is confused. He or she does not know where to start and feels that he/she is not one of those experienced and successful people. Show that you understand his/her feelings.

How to get to the point?

It is important for you to convince the reader that all these fears and doubts are not the result of his or her stupidity. He or she just has a big task ahead. And the advice that was given to him/her earlier is too fragmented and contradictory. But you can show that there are simple steps that will allow starting moving toward a goal.

What to write?

Here you need to fill the main gaps in the knowledge of the reader. Show that even a small amount of systematized information will bring them noticeable results.

Special tactics:

• Give clear, simple tips that are easy to follow
• Make sure that your recommendations are unambiguous and cannot be interpreted wrongly
• Use simple metaphors to make sense understanding easier
• Provide support at every step.

I want to draw your attention to this detail: Watch what you say. You should not think that the reader knows all the specific terms in your niche. Your task is to build up trust. And if a person does not understand what you are talking about at all, he or she will simply leave.

How to finish an article?

Tell the reader that you, too, were once a newcomer and came through this. Cheer him or her up, because he/she makes the right choice, collecting all the necessary information. Then carefully bring him/her to the fact that now is the time to begin to implement the knowledge, and then success will come.

What effect does such a post have?

After such a post, the reader will increase the level of confidence in you. This means that new opportunities will open up for further building relationships up. But most importantly, he or she will receive a powerful charge of motivation. His or her thinking will change from “how complicated everything is” to “I can do it.”

Strategy

Post-strategy will give the reader a reliable mechanism for achieving even an unachievable goal. It is ideal for readers who know where they are and where their goal is, but they don’t see how to connect these points.

How to get the most out of these posts?

What to tell in the introduction?

Empathize with the reader who wants to achieve an important goal, but does not know how to do it. Show that you understand the frustration of useless solutions that seem promising, but in reality, do nothing.

How to get to the point?

Immediately tell honestly that there will be no simple answer. There is a whole process. But if the reader follows it, he or she is guaranteed to get what he/she wants. Determine the source of the strategy – this is your experience or the successful experience of other people.

What to write?

Break the process into separate steps. Carefully consider the transitions between each step. Make the process no more difficult (but not easier!) than it should be to guarantee a result.

Special tactics:

• Make sure the transition from step to step is clear. It is unacceptable for the reader to skip steps because he or she did not understand what you had in mind.
• Show how each part of your strategy can be applied to a specific scenario in order to make it easier for the reader to see himself or herself and his/her situation in this post.
• Indicate the time frame when a person can expect a result.

Important! Your strategy should cover all scenarios that may arise. Offer an alternative wherever it is needed.

How to finish an article?

Remind the reader how important his or her goal is. And tell that having the right strategy is a huge step to victory. Warn that the process will not be too easy, the reader should be ready for extended work. But strongly recommend starting, because the sooner he or she proceeds to the first stage, the sooner the target will be achieved.

What effect does such a post have?

The approach changes. A person gets the desired result earlier than expected.