Search Engine Optimization (SEO) is the methodology of different techniques, strategies and tactics marketing experts use to increase the number of visitors a website has by ranking higher on search results on search engines (mostly Google). Basically, it helps you reach potential customers when they search for information related to your business and products.

SEO is known to be a great way to rank higher and it’s already a commonplace methodology for some years now. Nevertheless, 2018 brings new technology and new rules are added to the game. Next year we’ll see some changes on the way SEO works. What helps you rank higher will shift and, if you play your cards right, it could help your business grow immensely. Business owners everywhere need to remember this and take it into account when creating their 2018 SEO strategy.

For example, did you know that the first three search results on Google get 60% of the traffic? And that 91% of internet users use search? Statistics like those tell us that on 2018 simply having a website isn’t enough, it needs to be optimized so it can work and perform its best. Research also tells us new technologies will play a big role on future SEO techniques. Voice search will certainly make a big splash next year, and the same goes for changes on the results page layout. Those are just a few examples, though. Next year will be full of exciting game changers, which means it’ll be full of opportunities to take your site higher.

With that in mind we partnered with vexels.com to bring you this helpful infographic about SEO trends for 2018. Do you want to rank higher next year? Read on to get to know what’s in store for the next year as well as useful statistics to keep in mind. This infographic also includes simple tips next to the trends so you can make the best out of it. Make 2018 count!