Nowadays, website plays an important role in getting your brand registered in the minds of the customers. All business to business (B2B) and business to consumer (B2C) companies make sure that they create an appealing website to attract as many visitors as possible.

According to Soasta, only one added second of page load speed can lead to a decrease in sales by 20%. This shows that from coding integrity, functionality and appearance to navigation, there are so many factors that play a significant role in developing a user-friendly and eye-catching website.

Other than this, web designers and developers are required to work together to create a website that can stimulate conversions and engage customers. The website must also be easily located by search engines.

In order to create this ideal website, you must take into consideration these ten important things.

1. Selecting a Domain and Host

Google and Yahoo, are the good domain names that say so much while saying so less. The name must stay in people’s mind and reflect your brand’s voice. That is the reason why the significance of finding the right name for your domain cannot be overlooked. In addition to this, an amalgamation of simple spelling, brand identity, and Search Engine Optimization (SEO) into domain names results in higher probability of located in Google or Yahoo search. In short, sites that get more visitors receive more customers.

The nature of your business and website plays an important role while comparing hosting packages. The website must be media rich i.e. it must include presentations, videos, and loads of pictures. You also require technical in-house support and reliable support from your hosting provider. The amount of traffic, scalable solutions, security, and backup are also very important.

2. Appealing Design

Creating an appealing design is one of the most imperative factors to consider while creating a web development solution. This includes an attractive quality design and ease in reading instinctive navigation.

More significantly, an appealing design assists viewers to concentrate on your content and brand value rather than swarming text and distracting images. Customers also have a tendency to link quality of the product or service you offer with website design. Therefore, an appealing design is important for generating a good user experience that promises revenue in return.

3. Branding

Branding is very important for both small and large businesses. The placement and design of your company’s logo play an imperative role in changing viewer’s overall perception. Skillfully designed logos effectively attract customer’s attention and portray a clear picture of the brand different voice.

Therefore, select a location on your site that is more prone to catching customer’s attention i.e. upper left corner. This is the point where eye actually begins to view the website.

In order to further enhance your brand identity, the same logo must be used on brand apparel, packaging and print advertising. This consistency of the business with branding generates memorable brand experience.

4. Navigation

Customers leave and are reluctant to return to the website that is difficult and confusing to navigate. Conduct in-depth site review, in order to increase the appeal and efficiency of your sites navigate. You must take into consideration the navigation streams that make sense or vice versa.

One of the most profound ways to enhance visitor’s ability to navigate your site simply is y adding a sitemap. This will assist search engines to crawl your website. In addition to this, rationalization direction-finding by eradicating needless or floundering pages may drop load time although refining the quality of your brand’s online presence.

5. Call to Action

Inserting Call to Action (CTA) on your website reassures customers to contact your business. “Contact us today!” is a friendly CTA that directs customers towards developing a positive relationship with the company. These CTAs must ensure visitor’s level engagement with your company.

Inviting them to subscribe to your newsletter will assist you in brand discovery. A loyal customer enjoys the benefit derived from the loyalty reward programs. You are required to include CTA at least once on every page, irrespective of what you are asking your visitors to do on your site.

6. Usability

Websites play an important role in garnering consumer interest because they are easy and simple to use. This usability can be enhanced by exhibiting service and product in a concise and clear manner. For this, your website must encompass all the features that can make it easily accessible to the customers.

For a customer who just visited your website and wants subscription of your newsletter, you must make look at the following things.

• Clearly displayed contact information
• Layout of your website
• Social sharing feature

7. Compatibility with Multiple Browsers

The number of internet browsers has experienced a significant growth with a progression in technology. It can be frustrating to keep up with Safari, Firefox, and Chrome. That is the reason why it is important to make sure the level of compatibility of your website with numerous browsers.

Your site must load on all versions of all the browsers. Negligence of these steps may lead to a loss of a large number of visitors at the cost of business growth.

8. SEO-Friendly Code

The Search Engine Optimization plays an important role in getting visitors to your website. For this reason, it is significant to have SEO friendly code while optimizing the existing web pages or creating new ones. In this way, you can also increase your overall return on investment (ROI).

Content Management System (CMS) services like WordPress deliver plug-ins developed to streamline the process of increasing search engine rankings and cleaning up a code. Subsequently, it calls for slight coding information; WordPress is an inordinate source for companies besieged to drive traffic to their websites.

9. Responsive Sites vs. Mobile Sites

According to statistics, 95% of mobile device users count on their devices to spectate for local products and services. This indicates that the use of mobile devices has increased in the last two years. In order to effectively reach these increasing populaces of mobile users, companies are required to be sure their websites availability from any device. It is important for a big company to create a separate mobile-friendly website that can be accessed via any device. On the contrary, responsive design should be selected for companies planning to launch them.

10. Effective Security

With the development of technology, fresher and more progressive security dangers intimidate to compromise the reliability of your website. From viruses and malware to malevolent apps and the menace of hackers, websites must stop safety ruptures on both the back and front ends. Websites built to conduct online transactions, such as e-commerce sites, requisite extra safety measures to safeguard customer information.

To diminish the probability for browser-based threats, companies must enhance SSL certificates to their websites. Throughout development, it is critical to evaluate the safety structures comprised in your site’s design and framework. Companies are also required to comport steady safety checks or graft with a worker who offers this service.

11. Active Blog

An active on-site blogging system play a central role in keeping the customers informed about the company’s latest events, industry related information and latest product arrivals. This is one of the finest ways to encourage consumer interaction with your brand. By keeping your blog highly updated, you convey important brand messages to your customers.

12. Minimum Page Loading Time

When customers look for online information increased loading time leads to business loss. This is because customers do not have the time to constantly stick to the page. In order to overcome this issue, you must test your website multiple times. So, those issues can be solved prior to release. Minimum load times provide customers the info they require. If your site can not bring customers, they will visit competitor’s page.

13. Functionality

Being thoughtful of the functionality means that few things must be taken into consideration i.e. website functionality, operational issues, contact forms, customer feedback, broken links as well as site features. Being negligent of these issues can annoy the customer and they will leave your site.

14. Color Scheme

Color schemes are supplementary significant than customers comprehend. Diverse colors have the capability to induce expressive reactions, such as tranquil, contentment, or obstruction. As soon as it comes to utilizing colors in your website design, it is indispensable to contemplate your enterprise’s position, target audience, classifying, and the rudiments of color theory.

What colors will your bull’s eye spectators answer to? If your shade arrangement is analogous to your branding and logo, is it pleasing or overwhelming to gaze at? Are you exasperating to deliver your brand’s expression with a spunky and bright orange or a specialized, soothing blue?

Irrespective of your selection, outlaying the time to study the best color choices will provide your visitors a good impression.

15. Offsite Reviews

Procurement of evaluations on third-party websites enhances your brand’s trustworthiness, despite the fact of making it guileless for spectators to expansion intuition into purchaser satisfaction related to your brand.

Make sure to claim your business profile on third-party review sites like Yelp and Google, in order to promise customers are able to consent reviews about your company. Then you can use your website to develop Call to Action. This will encourage customers to write reviews which can be viewed by other people also.

Google suggests an inordinate technique to attach your Google+ corporate page appraisals with your website. As elongated as you have an address for your company that succeeds and a Google+ account, you can hunt for your business page and if one does not be existent at present you can generate one. As soon as Google confirms that you are the proprietor you will understand your Google+ business page connected to your website every time it looks as if in the SERP’s.

16. Customer Testimonials

This is very similar to offsite reviews and is used to stimulate the business. By publishing customer testimonials on your site, you validate your company’s commitment, product, and skills to the customers. If they are willing to offer a detailed testimonial, you must take advantage of this thing to deliver the positive brand image. This will further increase the chance of acquiring new customers.

Conclusion

After viewing the discussion above, it is clear that these factors must be taken into consideration in order to create a branded website. Generating leads by increasing traffic, navigation, the design and content of your site must ensure customer engagement. As you create a website, evaluate the information and tools explained in the guideline to make sure that your site is successful.

In other words, if you want your web site to get registered in the minds of the customers, you must take into consideration the above mentioned factors. This will surely be helpful.