Before you start up your online business, there are some things you need to work on.

Creating a website with WordPress is important in your business strategy, but there are previous steps that are even more relevant, such as knowing who you are creating the web for and deciding what you want to sell.

Do not underestimate any of these 2 aspects, because they are of paramount importance for the good development of your digital business.

Now let’s see why.

1#. Define your ideal client

Why in a WordPress tutorial I’m talking about defining a customer profile?

The more people come to your website, the better. And if it’s everyone, doubly better, right?

Well, no.

Imagine that in my time as a bachelor we go out to call, we plant in front of a group of girls and try to seduce all of them at the same time. What would happen? Well, we would take as many shots as women in the group (and rightly so).

With your blog the same thing happens. Even if your theme is passionate and interesting to many people, you should focus on a single person profile if you really want to understand and connect with the needs, problems and desires of your prospects.

For example, if you are going to create a WordPress blog about traveling, it is not the same thing to talk to older people who are looking for quiet and serene travel than 20 year old students pursuing intense adventures, families traveling with children, lonely tourists or travelers with pets.

Everyone likes to travel, yes. But not all have the same needs and are not expressed in the same way.

Do you see it?

The more you know your ideal client, the easier it will be to retain you and offer you solutions that are irresistible to you.

Definitely…

It is about identifying a specific person and knowing it as if you were their mother.

You empathize better, communication will be more effective and your chances of selling will be greater.

To define your ideal client, I recommend defining these aspects:

1. Demographic profile: Is your ideal client male or female? As it is called? How old are you? Where do you live? He has children? What are you working on? What are your hobbies? What do you dream about? What are you afraid of? What blogs do you read? Define in detail how that person you want as a customer and with whom you love (or would love to) work.
2. Detection of pain points: what problems do you have and can you solve? How do you feel? How do you want to feel? What are the obstacles and problems you are experiencing and unable to solve by yourself? What are your wishes? What about your motivations?
3. Map empathy: now that you have all this information, we put it graphically; that is, we create a map of empathy. If you have it in front of you when you write the texts of your website or blog posts, it will be easier for you to write for him.

If you do not define your buyer person, you can create the best blog in WordPress in the world, but you will not be able to monetize it. This step is imperative if you really want to create a business around your blog.

2#. Validate your business idea

Have you already thought about what you are going to sell?

Before creating your blog in WordPress, you must know what you are going to offer to your potential clients.

Wait a minute…

Are you looking for an eureka that no one has explored?

Error!

When you launch an online business, you should not be afraid to find competition.

The competition indicates that there is demand, that there is a market and that you can take advantage of your share of the pie.

Rather, focus on a hyper-specific niche and offer solutions that have already proven to work in the market.

How to validate your business idea before creating your website with WordPress?

Through a minimum viable product.

The idea is that you develop a very specific offer, focused on solving a very specific problem of your ideal client and that does not require a great investment of time and money on your part.

For example, a guide or an e-book.

Once put on sale, your job will be to listen to feedback. Thus, from the impressions that you tell your own customers (those who have bought and tested), you can improve this initial product and raise the price.

Another interesting option to start is to validate ideas through affiliate sales.

You sell the product of a third party, receive feedback and with that information you can create your own product, improved and adapted the needs of your audience.

Forget to create first a mega-offer that takes months to prepare and then not even sell a churro.

Concepts that you must know before you go to work

With this WordPress tutorial that you have in hand you will know a lot of concepts and definitions.

There is terminology associated with online businesses that you are interested in knowing to get the most out of it. But do not worry, because I’ll explain everything in this manual.

#1. Mailing List

In our website we receive visits. If they read content and leave without more, chances are that we will not know about them again.

How can we get them “into our orbit”? Through email.

But, of course, you need your address to get in touch with them, include them in some automation or send them our news.

We do this by creating a subscriber base or mailing list.

This mailing list has to be legally obtained and never bought (instead of wasting time and money buying databases, I assure you that it will be more profitable to work your conversion rate).

In addition, you must use double optin-mechanisms, so that each subscriber, after leaving your email in the form, confirm that you want to belong to your list by clicking on a link.

The subscriber base is managed through external programs to the web, called ESP ( Email Service Provider), which are the famous email marketing providers:

• Mailchimp.
• Active Campaign.
• GetResponse.
• Etc.

These tools allow us to organize them, facilitate the download with a simple click and send our emails in a massive, but legal and optimized.

#2. Lead magnet

The hook. A lead magnet is a free resource that you offer your visitors to improve or incentivize the discharge of your mailing list.

Think about it for a moment.

You need the email address of your users to start building a trusting relationship with them. And you expect them to give it to you… for nothing?

Since you’re going to ask, what less to give something, right?

But not worth any gift. It has to be something that meets 3 characteristics:

• Be completely aligned with the interests of your readers.
• Solve a specific and specific problem.
• The content can be put into practice in an afternoon.

In case you find them useful, I leave you some possible ideas:

• Ebook or PDF guide.
• Video course.
• A checklist.
• A template.
• A list of useful tools.

I recommend that you start a simple lead magnet in PDF format. There will be time to get into eggplants later…

What interests you is that when you receive visits, find an incentive to stay by your side and subscribe to your mailing list.

#3. Subscription form

They are forms that we can put on our website. Normally they incorporate 2 fields (name and email) or request only the email, and are connected to our ESP so that users can leave their data and enter our mailing list.

Subscription forms can be of several types.

There are popup (or popup) or fixed popups. The latter are placed in an area of our website, such as the home page or the end of blog articles.

#4. Squeeze page

This word refers to a page dedicated exclusively to attract subscribers.

You will have seen it many times in other blogs with the name “A gift”, “Free for you” “Free Ebook” or something similar.

It is a type of landing page optimized to get high to your mailing list. To be effective, here are some recommendations:

• Eliminate vanishing points: the only possible actions on this page are to sign up or leave. Therefore, it eliminates the top menu, the links to social networks and other possible distractions.
• Create a 3D image of the cover of your lead magnet: If you include a photograph, make sure it is relevant. If it is not, do not put it.
• The title of the page: must be the one of your hook or gift. No other. It is the best way to increase the conversion of your squeeze page.
• List 3 to 5 benefits that the user will get when reading your guide.
• The call to action (CTA) of the subscription button: try to include a benefit, instead of the action that the imminent subscriber must do.

Of course, the success of your squeeze page will depend largely on your lead magnet. So strive to create a powerful and relevant hook for your readers.

#5. Contact Form

It is just a form consisting of fields (such as name, email, subject and message), so that users can contact you without having to directly put your email or phone on the web.

Why use it?

• It’s safer.
• You avoid spam.
• Comfort.

Forcing your visitors to copy your email, open your mail program and write is rather more slashing than filling the data and send it to you.

And for you it’s also comfortable, because the forms will get you to your inbox.

By the way, do not confuse the contact form with the subscription forms, because they are not the same.

By this I mean that if a person contacts you through the contact form (to ask about your services or products, for example) you cannot register as a subscriber.

That said, let’s start talking about how to create a WordPress blog.

Why WordPress.org and why it’s a bad idea to start with a free blog

Blogger or WordPress? Paid or free blog?

These are 2 typical questions.

Now I will explain why, without doubt, you should rule out making a free web.

Technology is a great friend of headaches. And you want to avoid them, while creating a solid and professional digital base.

So, and not to create a monster of a thousand heads, your number 1 (and only) option must be WordPress.org.

But what is WordPress?

WordPress.org is a software, better known as CMS or Content Manager.

You install it on your own hosting server (hosting), and you will be able to:

• Have your static pages: like the contact page, services, about…
• Have your entries: that in chronological order will form your blog.
• Expand your functions through plugins or extensions: for example, to create better subscription forms or landing pages.
• Improve your appearance through themes: there are thousands to choose from, both free and premium.

WordPress.org is free, but as I said, to use it you will need a server to install it, which will be your hosting or hosting. In addition, to improve it, you may want to invest in some premium features, which by the way is a very good idea.

That is why some see free blogs the easy way and opt for this option.

But let me warn you about some things.