Local SEO is very important if your business is limited within a geographic area. The problem with majority of the local businesses is that they don’t optimize their websites for local search queries.

Local SEO helps you in getting the higher position on SERP when people in your area looking to hire services. If you own a hotel then wouldn’t it be wise to optimize your website for local searches?

Now, the theoretical part is always easy but practical part is tricky. There are many things you need to consider when optimizing your website for local queries. Your NAP (name, address, phone number) details should be consistent. You should always aim to create quality local content that serves target audience. Social media is a good tool for brand awareness and for local businesses it can do wonders. If your business has branches then you can also create separate pages for different areas. You can also create separate Google my business pages.

We should not forget the don’ts because if you are implementing something which is against the search engine guidelines then you won’t get any benefit. So, let’s talk about the don’ts. You should not provide false contact information. You should not pay for the reviews. Don’t list your business on low quality website because in the long run it won’t fetch desired results.

This infographic, created by KOL Limited, revolves around the best practices for Local SEO.