To better facilitate online users with better user experiences, search engines are always on the go when it comes to updating, refining and improving.
Hence, business owners who rely heavily on online advertising are required to pay attention to the effectiveness of their SEO strategy in order to continue maintaining their website’s search engine ranking result and earn more business opportunities.
With the dawn of 2017, the SEO strategy for this year has begun making changes as well. Are you still guilty of using these 10 old school SEO practices?
While it is true that keyword stuffing contributed to SEO ranking in the past, this is an SEO practice that is considered obsolete today. The more does not necessarily equate to the merrier and piling more target keywords into your titles and meta descriptions no longer give you the desired effect. Remember that you are targeting both online users and search engines, not just appealing to search engines alone. Inserting keywords into meta descriptions, titles and tags, in general, are recommended. However, take care not to overdo it. Make sure that the description is worded organically as an invitation for online searchers to visit with the intent to find valuable resources instead.
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To avoid such mistakes I suggest you follow these 5 tips:-
Many website owners make the mistake of thinking that splitting website content into microsites/subdomains and keeping each ideally optimized would garner more success. Unfortunately, that is not the case when it comes to SEO practices. By splitting up efforts like that, website owners are essentially earning a smaller result compared to results they would earn when optimizing for one website in its entirety. Optimizing SEO for one website is a lot more effective than maintaining multiple microsites.
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Do not ever involve in the Multiple Microsites. However, if you’re one of these 5, then I recommend you to merge your subdomains. Check out these Markers:
If you are facing the above issues, I suggest you merge the microsite to your main website. For more details, you can check this link.
Do not make the mistake of targeting only one search engine. While it is true that Google is a popular search engine that has accumulated a lot of online users, keeping diverse traffic portfolios is highly recommended. Take an objective look at your website stats- what percentage do Google visitors contribute? Are there other users who are making use of other search engines? How can you refine your SEO practices and efforts to gain traffic from other search engines? Bear in mind- not everyone uses chrome. One such example would be certain iPhone user demographics. By focusing on only one search engine, you are missing out opportunities that stem from other potential sources of traffic, why narrow your window of opportunities?
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Revolving SEO practices only around links, code and content is an outdated practice process considering the internet behavior of users today. While it is still important that business owners maintain such SEO practices, one should not neglect social signals as well. Social media creates a significant impact on SEO rankings these days since it serves as an optimal way to draw interest as well as quality backlinks and website traction. Make sure to incorporate social media platforms into your SEO strategy.
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Link Baiting is one of the worst outdated SEO practices to cling to, especially when relevancy is a requirement when it comes to search engine optimization. The use of unfocused irrelevant links can actually cost you quite a lot instead of benefitting you these days- the more irrelevant your links are, the higher your bounce rate. The higher your bounce rate, the lower your search engine ranking will be since search engines deem your website unuseful. Instead of link baiting, use content that is a perfect match to the content of your website instead so that you add value, thereby encouraging more online visitors.
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Speaking of links, the concept of more links equals better rankings is yet another example of outdated SEO practices to discard. Backlinks these days are required to be relevant, quality should be the goal instead of quantity. Backlinking to dubious directories, article sites, and other sketchy locations can result in Google and other search engines penalizing you instead. Make sure that your backlinks are from authoritative sites with healthy rankings of their own!
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Matching target keywords to your domain names may have been an SEO practice that worked in the past. But with the passage of time, this SEO practice serves as a detriment instead since it creates the impression of untrustworthiness. These types of domain names fail to sound like real brand identities, and can actually hinder you from getting the clicks you deserve. Domains with target keywords do poorly when it comes to content marketing and gaining press mentions since they do not sound credible.
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It is very simple to solve. Exact Matching Domains (EMD) and Partial Matching Domains (PMD) are histories now. To avoid any future conflicts, follow these steps.
Do not base keyword research on CPC or the competition scores on Google Adwords! They are not correlated with the ranking difficulty when it comes to organic SEO results! They do not offer information when it comes to the density and qualitative nature of your competitor’s content, neither do they display what type of links and social mentions your competition uses. There are other factors that contribute to competition and how difficult ranking could be so while it is useful to keep an eye on the scores, they should serve only as a rough guide.
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Using a CPC for analyzing ranking difficulty was always insufficient. The data are incomplete, hence incomplete data are irrelevant as well. So, there is no catch. Stop using it and move on.
On the subject of outdated SEO practices- solely focusing on rankings is no longer an effective SEO practice. While earning good ranking results are a desirable outcome, the SEO game has since changed their priority to long tail phrases. Place your focus on long tail traffic instead and keep track of that by making good use of content marketing strategies!
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I want to wisecrack this particular point by jotting down few factors of why focusing solely on ranking is harmful to SEO. SO, these will act as a reason to stop focusing solely on SEO.
Search engines like Google make use of latent semantic indexing, which is a method to identify relationship patterns between terms and concepts in unstructured text collections. So instead of writing content that is keyword reach, user-friendly content should take priority.
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How they define a poor content is very deep. However, I would love to give an answer for what a good writing is. Make these content changes in your post. You’ll find a whole lot of difference,
Great information. Yes, you are right, If we use this spammy SEO technics, it will be helpful for our website. But I think you can update your blog with more information.