YouTube is one of the most popular video sharing website. It is very easy to create a YouTube channel and post videos. In this blog post, I am going to share the top 5 tips to grow your YouTube channel.

You can very easily market your brand and earn revenue from your videos on YouTube. But you need to create a consistent brand experience across your YouTube channel and your website.

It is very important to use SEO and other video optimization techniques to get visitors to watch multiple videos.

YouTube is a great place to share video content, to build an awesome community, and even to make money.

I’m going to share with you some of the top YouTube strategies. Here are top five tips for improving your YouTube channel.

1. Create a Website or Start a Blog

Creating a website is very simple and easy. There are so many Content Management Systems are available to create powerful websites and blogs very easily.

Having a website’s really important for anybody who’s on YouTube for a number of reasons. First of all, it gives you a lot more credibility.

You can also embed YouTube videos on your website. So, when we talk about ranking and search engines, you can name your video whatever you want and add the description on YouTube.

Don’t forget to tweak the title of the article that you’re posting on the website with your embedded video just a little bit, add some more text, so that you rank for different keywords.

Certain ones your YouTube video ranks for, and then certain ones your website article ranks for, and either way, they’re finding your YouTube video.

If you do have a website, you want to make sure that you’re linking back to your website/blog in all of your YouTube videos, either with annotations in the actual video themselves or at least in the video description.

2. Consistent Branding

A really important aspect for all YouTubers is branding, making sure that you are consistently displaying your logo or just have something that users can recognize you by.

Another really important thing that you want to think about is having a short and sweet intro. You can also have an unsubscribe trailer.

When you set up YouTube channel, you have the option to set which video people see when they’re not currently subscribed to your channel, and you want to make sure that you pay attention to that.

You can create a video that tells what your channel is about, what people can expect to find, and why they should subscribe to your channel.

Because that’s your opportunity right there to grab them, pull them in and get them subscribed so they can keep consuming your contents.

You can use the same logo on your YouTUbe channel, Twitter, Facebook and Instagram accounts. You don’t always want your logos to be exactly the same, cause that can be kind of boring. People like that differentiation. But it needs to be recognizable.

3. Optimize videos for Search Engines

Search Engine Optimization is one of the most important part of any website and it is just as important for YouTube as it is for your blog or website.

To get more subscribers and views, You need to make sure people can find your content when they are searching in Google, Bing, and Yahoo. Your videos should have Descriptive titles, descriptions, and don’t forget to make use of the tags feature on YouTube.

This is really important, a lot of people forget about YouTube’s tag feature because for websites, blogs and articles, search engines don’t actually look at metadata keywords anymore but YouTube does.

Always add relevant tags when uploading a video on YouTube. Always add a descriptive title and don’t forget to write the description.

You should research before you actually title your videos and add descriptions, you can just search on Google and type in a keyphrase and see what automatically pops down when you search on Google, those are very commonly search terms.

4. Entice viewers into viewing more videos

One of the most important things to think about on YouTube is user retention, and getting users to view multiple videos on your channel. It’s just going to be that much more memorable for them. It’s also going to increase your views, and hopefully revenue.

You should always link to similar videos and you can do this in a couple of different ways. Don’t forget to put some links in the description of your videos on YouTube.

Think about other videos on your channel, that are similar, that the audience that’s watching the current video would also be interested in, and then put a link to that video down in the description of the video that you just uploaded.

You can also make use of annotations feature. You can put a link in the actual video, for people to click on and move right on to the next video. Don’t just upload a video but also promote the other videos on your channel, that’s really going to help your user retention.

PlayLists are one of the most important feature of YouTube. You should always create playlists and group those videos with other similar videos that are either on the same topic or the same category or are just somehow related.

YouTube Playlists make it a lot easier for viewers to go through your YouTube channel and watch multiple videos at once.

5. Research your competitor

If you really want to improve your YouTube channel, it’s important to not only focus just on your channel, but also on other popular and related YouTube channels, and the YouTube community as a whole.

There are a lot of YouTubers out there, that are doing really innovative things on their YouTube channels. You can learn a lot from them to improve your own channel.

Find few YouTube channels similar to yours and subscribe to them. Some of you might think that that’s helping out the competition, but in reality, it’s helping out you, because You can keep an eye on your competitors and You can see what they’re doing best, what they’re doing wrong, what works, and what they’re doing that doesn’t work.

Don’t forget to keep an eye on the competition and other YouTube channels to get inspiration for your own YouTube channel.

Hopefully, these tips will help you to improve your YouTube channel, increase your views, increase your revenue, and just increase your overall success on YouTube.