Video is the future of content marketing.
64% of marketers expect that video is going to dominate the content marketing strategies in the near future. If you’ve not been to video marketing yet, now is the right time to get started with it.
As more and more brands are spending a significant investment on video marketing, it became harder to differentiate from the crowd and grab the attention of the end users.
However, if you’re just getting started to video marketing, there are a lot of successful examples to get inspired from.
In this post, let us look at various successful video marketing examples. I’ll also explain how you can do them on your own.
So let’s get started.
Creating a video gallery on your website has a lot of benefits. According to a survey, ecommerce brands that incorporate product video on their sites have found higher average order values and conversion rates. Apart from that, comScore has found that adding videos to your website can increase the chance of your brand being on the front page of Google results page by 53 times.
Example: NewEgg’s video gallery
NewEgg is computer hardware and software ecommerce retailer.
NewEgg’s video gallery contains hundreds of videos ranging from in-depth tutorials to product reviews. As there are a lot of valuable videos, it encourages users to return more often to the store, which eventually increase the customer loyalty and lifetime value.
Creating a video gallery:
If you’re looking to build a video gallery on your website, follow the below steps.
Comparing to other video marketing content, webinars are well-optimized for selling products and services, so it can be incredibly effective when it comes to converting your audience into buyers.
Another advantage of webinars is that viewers will pay more attention to it since they are produced live, so they don’t miss anything.
Example: Webinars by Kissmetrics
Kissmetrics is an analytics company that publishes webinars on a regular basis.
Till 2015, they’ve published 77 webinars, which brought them an additional 518,399 visitors to their site and 16,394 turned into leads.
Now let’s take a look at how to create and publish webinar on your website.
Creating webinars:
When it comes to video creation, creating a screencast video is probably one of the easiest ways. Screencasting is all about capturing all of the actions on your computer screen while you’re narrating. The best thing is you don’t need to worry about more technicalities while creating it.
All you need to do is record your screencast along with the voiceover and publish it online.
Example: Tutorial videos by WPBeginner.com
WPBeginner.com is one of the best WordPress resource websites for WordPress beginners. Whether you’re a seasoned blogger or a WordPress developer, it teaches everything you need to know about WordPress. They create screencast video tutorials whenever they publish a blog post under the tutorials category.
Creating screencast videos:
A webcast is the broadcast of recorded presentation or live streaming over the internet. With the advent of several media streaming technology, webcast has gained traction like never before.
Example: 2CreateaWebsite.com
2CreateaWebsite is an easy-to-follow website by Lisa Irby, where she teaches beginners how to get started with creating a website. On a regular basis she publishes webcast videos on her website and YouTube channel teaching about blogging and earning online.
Creating webcast videos:
Conducting video interviews with experts in your industry is a fabulous content marketing strategy. Publishing video interviews has a lot of benefits like it helps you gain more traffic and even backlinks from the interviewees’ websites.
Example: KatieFreiling.com
Katie Freiling is an internet marketer who regularly publishes interviews with top internet marketers on his blog.
Below are a few benefits of conducting video interview.
Creating a video interview:
The purpose of creating and publishing an explainer video is to explain your prospects what your product or service is all about and why they ought to buy it.
Example: Crazy Egg’s explainer video
CrazyEgg is a heat map and scroll map tool that allows you to identify how your visitors engage with your website, so you can boost the conversion rate.
Adding an explainer video to their homepage has helped them increase the conversion rate by 64%.
Creating explainer videos:
If you’re too shy to face a camera, creating a presentation video might be the right choice for you. All you need to do is creating PowerPoint slides and turn them into a video.
Example: Presentation videos by List25.com
List25 is a website that compiles lesser-known intriguing information on a variety of subjects and publishes them as a blog post and a video. They’ve more than a million subscribers on YouTube. Most of their videos are created using simple presentation slides and images.
Creating presentation videos:
Vlog is a short term for video blogging. You can find thousands of popular vlogging channels on Youtube where people posts their daily adventures, travel series, tutorials and many more.
Example: GideonShalwick.com
Gideon Shalwick is a YouTube video marketing expert. GideonShalwick.com is his blog where he teaches people how to grow their business by video marketing.
Creating vlogs:
We all know that publishing video testimonials can help increasing the credibility and act as a social proof for your brand. Sadly, most people don’t know how to use them effectively.
If the testimonials you publish on your site aren’t aspiring your audience, chances are it may hurt your conversion rate.
Below tips will guide you if you’re looking to publish testimonials to increase the conversion.
Example: GetResponse.com’s video testimonials
GetResponse is an easy to use email marketing tool that offers a variety of third-party service integration. They feature video testimonials from top marketing experts, which is a powerful social proof for their brand.
Creating video testimonials:
Creating a video testimonial is almost similar to creating a video interview. There are a few things you should consider before beginning recording your next video testimonials.
Creating a video tutorial is one of the best ways to create an engaging audience on your website. According to a report, 80% of visitors are more likely to watch videos whereas only 20% will actually read the full content. Blogs like WPBeginner.com publish video tutorials along with their blog posts.
Apart from creating an engaging community, if you upload and promote the videos on social media and sites like YouTube or Vimeo, it can attract more readers to your blog.
Example: How-to tutorials by Howcast.com
Howcast is one of the best video tutorial websites that publish videos on almost every topic. Aside from publishing the tutorials on their own website, they also publish it on their YouTube channel.
Creating video tutorials:
There are many ways to create how-to video tutorials like using screencast, webcast or using a video presentation. In case of Howcast.com, they publish videos on top of their individual blog posts, so users can easily decide whether they should watch video or read the content.
Which one is your favorite email marketing example? Share your thoughts and video marketing experience with us in the comments section.