Implementing a successful mobile SEO strategy in 2015 will definitely give you a competitive benefit. The number of mobile users are rapidly growing day by day, a recent study explained that 74% of mobile users use search engines to make a purchase.

This makes it very important that you optimize your website for small screen devices to target the mobile users and improve the user experience in mobile devices.

Mainly there are 3 configurations which can be used to develop the mobile website:

• Responsive Web Design– Responsive design can serve the same HTML on the same URL according to device’s screen size. It adjusts the web content according to the user’s device.
• Dynamic Serving– In this approach website is served with different HTML code on the same URL. It depends on the user agent that is requesting the page.
• Separate URLs– In this method different URLs are being served to users. It means that both desktop and mobile versions are being developed for a website and being served to the user according to their device.

Implementing Responsive Web Design is recommended by Google but other two are also preferable, but foremost important is to avoid common mistakes while developing the mobile website in any configuration.

The below infographic’s explains the Mobile SEO including the common mistakes with recommended actions to make sure your mobile site is search engine friendly. The infographic was created by Nine Hertz exclusively for Instantshift.