Have you ever wondered why you seem to be getting hungrier while waiting to place your order at a fast food place or why you eat faster than any human should ingest that poison? Have you ever heard of a “power tie” in business?

There are things that excite the human senses. Aromatherapy and the sense of smell bring about mood and emotional change. Taste, touch and audible sensations bring about the same changes, so it’s no surprise that visuals also bring about emotional changes in humans.

Color will be one of the first things anyone notices when visiting your site or looking at your brand and it will be a large part of the initial impressions people form about you, your website, and your business. There’s a lot for designer’s to learn about when it comes to color. A lot more than any one article can hope to deliver.

In this visually-rich infographic by marketo.com we’ll quickly walk through color theory, the meaning different colors convey, and some thoughts on a few color schemes which tells you what your brand colors say about your work or business.